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About Vero Sweet Presents

Vero Sweet Presents develops creative packaging for confectionery. We translate candy into special moments, with creative ideas for every season. From Christmas to Halloween, Valentine’s Day and every other current event: you will always get an attractive, unique product. Would you like to get products for your Private Label? We have a lot of experience and ideas on that too!

Who are we?

In 1947 Vero Sweet Presents started out as a regional family business. Nowadays the company is internationally known, with its second branche in Hong Kong. With years of experience, we always deliver on the best quality and expertise. We are always looking for new ways to innovate, both on techniques and ideas.

What do we do?

Vero Sweet Presents is all about creativity and extraordinary packaging for every occasion. We care about your wishes and involve you in the process, to make sure that we come up with the perfect product together. We create concepts for the packaging and bring them to life with a design.

The packaging is mostly produced in Waalwijk. They get printed in various factories in China and get prepared for sale in Waalwijk. We offer opportunities to people who are distant from labor to work with us. We care as much about our sweets as about each other.


Vero Sweet Presents is the proud owner of BIO certification and UTZ Certified, the quality mark of fair trade. We also own the FSSC22000 food safety certification.



Establishing Vero

The family business established in Rotterdam. as a regional wholesale for confectioners. The name ‘Vero’ means ‘Velthoven Rotterdam’.


Moving to Waalwijk

Vero moves to Waalwijk due to business growth.


Participation ISM trade fair

Vero participates in the ISM trade fair for the first time. This is the biggest confectionery fair in the world. We have been participating ever since.


Opening Hong Kong office

Vero opens Hong Kong office


HACCP certificate achieved

Short after, Vero also achieved the BRC and the FSSC22000 certificate.


Take-over from father to sons

Chris and Sander Velthoven take over their father’s business.

The team

Meet the team.

Chris Velthoven CEO


Sander Velthoven CEO


Emiel Schuurmans Sales Manager


Jan Matthijssen Sales Manager Europe


Wendy Smeets Sales executive


Miranda van Uitert Finance / Administration


Eline van Essen Product Development


Maaike Snels Product Development




Industrieweg 81
5145 PD Waalwijk
info@vero.nl +31 (0)416 338 425

Hong Kong

Unit 706, 7/F, 9 Wing Hong Street
Cheung Sha Wan, Kowloon
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